10 Best All Natural Makeup Brands in the Industry

Organic, all natural makeup brands that are emerging new trends

By Hana O.
10 Best All Natural Makeup Brands in the Industry

Many of us are becoming more and more conscious of what we are putting on our faces and bodies and in our bodies. Just take a look at all the green juices, healthy diets, and all-natural products booming in the market.


Cosmetics, in particular, are headed in the direction of becoming more friendly on our skins and the environment. Brands are becoming more focused on formulating products that don’t contain harmful chemicals, test on animals, and are packaged sustainably.

The term “natural” technically means that the ingredients used in a product are safe to use although there isn’t a specific definition or regulation on natural products. COSMOS Natural or Ecocert are examples of European organizations that safeguard cosmetics brands for the welfare of the environment and consumers. They only allow up to five percent synthetics in a formulation for it to be stamped as “natural.”


“Organic” is another abused term by companies as a marketing strategy. In the US, “organic” typically means the product is USDA-certified. In cosmetics, organic products use natural ingredients and are ethically-sourced and cruelty-free.


Let’s take a look at the top natural, organic, and certified brands for 2019

10 Best All Natural Makeup Brands and Companies

1. 100% Pure

100% Pure is true to its name by offering 100% all-natural and organic products ranging from skin care and makeup to hair and beauty. The brand is committed to implementing a strict process of selecting ingredients making sure that nothing synthetic makes it into the finished product.


The brand defines “natural” as natural ingredients originating from nature and only undergo chemical changes due to biological processes such as fermentation, distillation, and cold processing.


They also have a 9-step testing process that checks the purity, ingredient synergy, potency, sensitivity, and stability of the formulation before launching.

Bestseller: Fruit Pigmented® Ultra Lengthening Mascara

Price: $26.00

Fruit Pigmented® Ultra Lengthening Mascara | 100% PURE

Who knew that mascaras could be made organic? Apparently, 100% Pure did. Using their Ultra Lengthening Mascara formula made with black tea, vitamin E, oat and wheat protein, and provitamin B5, you can rest assured that your lashed are in good hands.


All the ingredients are transparently listed in the website, and it doesn’t contain any complicated chemical-y terms. In fact, the list looks more like a recipe to a healthy dish than a makeup product.


The product works well and does not lead to clumping, smudging, or flaking. Your lashes get a boost of conditioning in the process.

2. Bite Beauty

Bite Beauty is a high-fashion organic and natural brand in disguise. Consumers tend to forget that this brand is actually friendly on the face and environment because it looks just like its competitors that aren’t so “friendly.”


The brand likes its beauty clean, pure, unprocessed, and safe. It embraces food-inspired ingredients for nourishing performance and never uses the common “nasties” such as parabens, sulfates, or phthalates. Bite Beauty is cruelty-free, and Leaping Bunny (the organization in charge of upholding cruelty-free standards among brands) certified.

Bestseller: Amuse Bouche Lipstick

Price: $26.00

Amuse Bouche Lipstick | Bite Beauty

The high-impact lipstick comes in 39 gorgeous shades that have been handcrafted to deliver intense moisture with a creamy finish – the perfect bite. Amuse- bouche is a culinary term of perfectly crafted bites that feature a chef’s artistry in terms of flavor, texture, and presentation.


The lipstick does just that with its bold and creamy texture giving the lips an unforgettable experience with one swipe. The lipstick looks great on all skin types.

3. Alima Pure

While the other brands stack up on natural ingredients, Alima Pure is all about minimalism to produce maximum impact. Even its packaging is kept to a minimum with the black and white casing. The compacts are reusable and made with soy-based inks on recycled paper packaging that are carbon-neutral.


Its products are designed for the modern woman who is all about luxury, high-performance, and confidence. The brand boasts of long-lasting products that can keep up with your daily activities without compromise.

Bestseller: Satin Matte Foundation

Price: $28.00

Satin Matte Foundation | Mineral Foundation & Makeup | Alima Pure

Alima Pure wasn’t kidding about being minimalist but with maximum impact. This particular foundation is available in 45 shades; perhaps the only one with this kind of variety.


Using only hypoallergenic ingredients, all skin types or preferences are sure to find the one in the foundation’s lineup. In Alima Pure’s website alone, over 1900 consumers swear by how excellent the product is.


The product is not tested on animals, it’s vegan, and formulated without nuts, gluten, fragrance, silicone, parabens, sulfates, synthetic dyes, phthalates, dimethicone, talc, bismuth oxychloride, and nanoparticles.

4. Beauty Bakerie

Indie brand Beauty Bakerie’s owner, Nicole, is a breast-cancer survivor who got inspired to create paraben-free, vegan, and cruelty-free products that are food-themed.


For all the sweet-toothed ladies out there, this one is for you. Not only are the products inspired by desserts such as their Raspberry Tiramisu Matte Lip Whip, but because of its long-lasting formulation, you can go ahead and eat that cake without fear of your makeup wearing off.


Did I mention that their packaging is so adorable? Imagine your foundation coming from a cake mix box, your highlighter looking like an ice cream tub, or your palettes looking like a chocolate bar. Who said natural and organic couldn’t be fun?

Bestseller: Cotton Candy Champagne Blush

Price: $38.00

Cotton Candy Champagne Blush Palette

First, let’s comment on the palette case. It looks like those stationary packs with adorable fluffs of cotton candy on the top. When you open it, you get four rose-flushed shades surrounded by flowers. Absolutely gorgeous.


Ladies of all skin types are in love with the product and couldn’t choose a favorite from the four shades. They use the product as an eyeshadow as well and works well.

5. ILIA Beauty

ILIA is all about balancing safety with product performance. They questions products in the market in how they are made and choose only clean and effective ingredients that work for theirs. This method leads to reliable products that rejuvenate the skin.


Their products are formulated with ingredients made from scratch using a mix of natural and organic botanicals as a base and safe synthetics to ensure optimal performance and effects. Even their packaging is environment-friendly.

Bestseller: True Skin Radiant Priming Serum

Price: $52.00

True Skin Radiant Priming Serum in Light It Up – ILIA Beauty

Because the brand is all about balance, it has created a bridge between makeup and skincare. A serum that acts as a perfect base for makeup as well as a moisturizing skincare serum that soothes and firms the skin.


Upon usage, the serum tightens the skin and diminishes the appearance of pores and fine lines while improving the skin texture.

6. Kjaer Weis

Looking at Kjaer Weis’ line makes you wonder if it is truly natural and organic because it looks so shiny and chic. The brand proves that sophistication can meet earth and skin-friendly standards while delivering equally-gorgeous results.


The inspiration for founder Kirsten Kjaer Weis, who is an experienced make-up artist, came from the lack of available makeup products that could cater to her clients with sensitive skin.


The certified brand stands out from the rest because of its organic ingredients that will never cause an allergic reaction.

Bestseller: Glow Radiance

Price: $56.00

Kjaer Weis

This Tatler Beauty Award winner creates a natural-looking radiance and is formulated with natural ingredients.


Recommended for fair to medium skin tones, the highlighter moisturizes and promotes skin elasticity while giving you a radiant glow. It is made from the leaves of Brazilian palm trees known for conserving skin moisture.

7. Juice Beauty

This organic brand has it all, from skincare and makeup to organic juices. Juice Beauty is all about living a healthy lifestyle with products that are backed by powerful science.


All of their products are clinically-validated, vegan, cruelty-free and made with sustainable energy sources. You will honestly feel good with what you’re applying on your skin.

Bestseller: Stem Cellular CC Cream

Price: $39.00

STEM CELLULAR CC Cream – Juice Beauty

This product is a 12-in-1 multitasking CC cream that provides the best age-defying, skin perfecting results.


Ideal for all skin types, it reduces the appearance of fine lines and wrinkles, evens the skin tone, creates a radiant, glowing complexion, moisturizes, and protects.

Related Article: 20 Global Cosmetic Brands All Women Should Know
20 Global Cosmetic Brands All Women Should Know  There are about a thousand makeup brands in the entire world, hell, there might be even more; truth is...

8. W3ll People

Another minimalist brand, W3ll People is for those who love the no-makeup makeup look. Another niche that the brand has filled is its affordability which is not so common in this particular type of cosmetic products.


Established by a veteran makeup artist, a dermatologist, and a tree-hugging entrepreneur, you can rest assured of the quality of their products. They specialize in cheek, lip, and eye makeup.

Bestseller: Nudist Lip Butter

Price: $13.99


They call this “the vegan love child of a lipstick and a lip balm.” The Nudist gives you a subtle boost in lip color while providing much-needed nourishment and hydration. It is rich in organic omega oils, and aloe making stressed lips smooth, supple and protected.

9. Vapour

Vapour is obsessed with clean beauty meaning ingredients not found in their Dirty List such as aluminum powder, animal by-products, silicones, and a whole lot of those hard-to-spell chemicals.


The brand is also very transparent and documents the ingredient authenticity for all their products meaning there won’t be any hidden elements in the formulation. All products are cruelty-free and never tested on animals.


Bestseller: Vitamin B Enzyme Cleansing Oil + Makeup Remover

Price: $42.00

One Love Organics Vitamin B Enzyme Cleansing Oil + Makeup Remover | Credo

One thing Vapour is known for is its multitasking products. This particular product acts as a cleansing oil and a makeup remover. Perfect for all skin types including sensitive and blemish-prone skin.


You can now remove makeup while infusing your skin with natural oils to moisturize and bring it back to its correct pH level.

10. Afterglow

Considered to be the very first certified gluten-free makeup brand, Afterglow offers a wide range of cosmetics using only purely organic and natural ingredients. They are USDA certified and Leaping Bunny, and PETA approved.


Afterglow has discovered a new level of natural by infusing minerals with age-defying properties such as organic grape seed and pomegranate extract leaving you with a new level of natural beauty.

Bestseller: Infused Mineral Blush

Price: $26.00

Natural Blush | Vegan Blush | Afterglow Cosmetics

The velvety-smooth, feather-light, and mineral-infused blush is guaranteed to give you the most gorgeous natural and vegan blush regardless of complexion.


The blush is infused with organic calendula flower oil, rose petal oil, and pomegranate seed oil to improve the skin’s appearance.

How to make your own affordable all natural makeup

For those who love DIYs, the following are a few recipes for all natural makeup products.

All Natural Homemade Foundation

Ingredients for the base:

Arrowroot Powder


Add one or a combination of:

Cocoa Powder

Ground Cinnamon




Jojoba, Olive, or Almond oil



Begin with the base powder (1 tsp for dark skin, 1 tbsp for light skin)

Slowly add the cocoa powder, cinnamon, or nutmeg until you reach your desired tone

To make the foundation more compact, add any of the oils and press down

All Natural Homemade Foundation Powder: For a happy face.

All Natural Homemade Eyeshadow


Arrowroot Powder

Shea Butter


And a combination of any of the following:

Cocoa Powder


Dried Beet Powder





Place ¼ - ½ tsp arrowroot powder in a small bowl. The more powder used, the lighter and more subtle the color of the eyeshadow.

Add other spices or powders and mix thoroughly until desired shade.

Once you reach your preferred color, add in ¼ - ½ tsp of shea butter and “cream” it with the powder using the side of the bowl until you have a soft, creamy powder.

All Natural Homemade Eyeshadow Recipe


This year is all about consciousness. Being conscious about what you’re putting on your face and skin makes you more mindful of your makeup choices. Luckily, we don’t have to search far for brands that suit our needs.


It’s about time we splurge on products that are light and gorgeous on the skin as well as friendly on the environment and animals. Everybody wins.


Related Article: 10 Affordable Makeup Products and Brands for Everyday Use
10 Affordable Makeup Products and Brands for Everyday Use  Makeup is a women's favorite thing as it makes us look more beautiful than we already are.