10 Affordable Makeup Products and Brands for Everyday Use

These affordable makeup products do not fail in quality

By Sophia R
10 Affordable Makeup Products and Brands for Everyday Use

10 Best Affordable Makeup Brands and Products

Makeup is a women's favorite thing as it makes us look more beautiful than we already are. When used correctly, it enhances our best features. As it requires the purchase of products and for us to spend our money in it, we always look for cheaper options that work magic, even more so when it's about everyday makeup that we run out of quickly.

High-end makeup can get very expensive and not all of us can afford spending $80 on foundation, $45 in lipstick, and $35 in mascara for everyday use that we will have to repurchase every other month. That's when drugstore makeup becomes our best friend as it's affordable, but up to the standards of the perfect makeup look we all need and like.

Yes, drugstore makeup can be just as good as high end, sometimes even better, at half or one-quarter of the price. What an amazing thing, right? Well, all you have to know is the best brands and products to find those little hidden gems in drugstores that will become your holy grails.

Makeup Brushes

Makeup brushes are an absolute game changer when it comes to applying your makeup. You can have the best products ever, but if your brushes aren't as good, the outcome won't be perfect. Why? Because amazing products need to be applied with amazing brushes in order to get the best out of them. 

For makeup brushes, there are several amazing brands that offer the best quality in the market. What's best of all is that they often offer many different brush sets that cover everything you need for one fair and affordable price. They are all of the best quality, so your makeup will apply perfectly thanks to them. 

1. Real Techniques Everyday Essentials

Everyday Essentials | Base | Brush Sets

Our favorite kit for everyday simple makeup and beginners is the "Everyday Essentials" set, which for $19.99 has 5 applicators: 1 sponge and 1 brush for foundation and concealer, 1 blush brush, 1 highlighter brush and 1 eyeshadow brush. You pretty much got everything you need starting out for one amazing price without overwhelming yourself with tons of brushes. 

2. e.l.f. 11 Piece Brush Collection

Makeup Brushes Set: 11 Piece Collection

e.l.f. is one of the most affordable brands in the whole makeup market. The quality of its products is just unveliable for the low prices you pay. This 11 piece brush set has a brush for every part of your makeup: 1 Eyeshadow "C" Brush, 1 Small Angled Brush, 1 Small Precision Brush, 1 Small Smudge Brush, 1 Complexion Brush, 1 Fan Brush, 1 Powder Brush, 1 Angled Foundation Brush, 1 Concealer Brush, 1 Blush Brush, and 1 Eye Contour Brush. As you can see, it has more specific tools for more detailed looks just for $30, which is about $2.70 per brush. That's a steal, my friend!

3. Miss A 10 - Piece Sculpting Brush Set + Brush Roll

10-Piece Sculpting Brush Set + Brush Roll

This 10 piece brush set by the amazing brand Miss A works wonders, and its affordable as heck. The amazing quality seems like a dream compared to the price tag: just 10 bucks!!

Also, these vegan face brushes look luxurious, and this kit includes a beautiful brush roll to keep all your brushes organized or for travel. It's amazing for getting your face makeup on fleek.

It contains 1 small stippling brush, 1 small wedge brush, 1 small pointed concealer brush, 1 small angle contour brush, 1 small chisel contour brush, 1 large stippling brush, 1 large wedge brush, 1 large pointed foundation brush, 1 large curved contour brush, and 1 large chisel contour. 

Related Article: Beauty tips on hair, nails and makeup you should know
Beauty tips on hair, nails and makeup you should know
 While the eyes may be the window to our souls, our hair catches first impressions.

Makeup Kits

Makeup kits are ideal when you are looking to try different products for a low value. If you are a beginner, or you are just interested in a brand without wanting to purchase all the products in full sizes or separately, makeup kits will be your best bet.

The drugstore has some very nice makeup value sets and kits that will let you try out different products and save your bucks while doing so. Here are our best picks: 

4. Maybelline Mini Mascara Holiday Kit

Holiday Kit With 4 Mini Mascaras - Eye Makeup

This holiday limited-edition kit, that's surprisingly still sold at your local drugstore, has a selection of 4 best-seller mini size mascaras from the well-known brand Maybelline, the original creators of mascara in the world. Guess what? you'll get to try all of these mascaras out just for $7.50. With this kit, you'll be able to choose your favorite mascara and then buy the full size to save your money on products you may not like if you don't try them first. Run and get it ASAP before its taken out of the stores!

5. Physicians Formula Essential Minis

Physicians Formula Essential Minis Set

Physicians Formula is another great brand when it comes to affordable drugstore makeup. This amazing kit offers the brand's best products that are also packed with skin care ingredients that will make you glow: a vitamin C brightening serum, an illuminating primer, a pink pearlescent highlighter, liquid lipstick, and a tube of mascara just for $14.95.

6. e.l.f. Cosmetics Radiant Rose Gold Value Set

e.l.f. Cosmetics Radiant Rose Gold Value Set- Walmart.com

This e.l.f. makeup set has a pretty great value for the amount of products you get, and it's rose gold themed, cause come on, who doesn't love rose gold?. For just $19.88 , this kit offers a liquid lipstick, metallic lip gloss, a 10- pan eyeshadow palette,and a rose gold highlighter and blush. You'll get to try out a lot of products for a very small amount of money; It's a bargain! 

Makeup Palettes

Eyeshadow is a must in any woman's makeup collection. It can be a true game changer when it comes to a pretty normal makeup look or a mindblowing one. Eyeshadow can be pretty darn expensive if you go for the higher-end luxury brands. Don't be disappointed there, you can find the best quality eyeshadow palettes in any shades that you want for an affordable price at your local drugstore as they carry amazing stuff you won't even believe is from there. Here's a secret: sometimes it's even better than a $100 eyeshadow palette.

These are our best pics that will make your #eyeshadowsonfleek on a budget:

7. NYX Ultimate Shadow Palette

Ultimate Shadow Palette

This collection has 16 ultimate quality eyeshadows in the most beautiful and unique shades you'll ever see. It has a mix of vibrant rich tones with amazing textures that will make the best out of your eye look with satin, mate, metallic and shimmer finishes; a little bit of everything. You can create a bunch of looks with just one palette, and in that way, save your bucks; it is only $13.50.

The whole collection has 4 shades ranging from very bright neon colors to natural nudes, cool and warm toned shadows. It's definitely worth a try! 

8. Rimmel Magnif'eyes Shadow

Rimmel Magnif'eyes Eye Palette, Nude Edition : Beauty

This Rimmel eyeshadow palettes are a true gem. For just $7.57 you will get 14 eyeshadows per palette as they also have 4 shades for this palette. There's one for everyone's necessities and preferences; from cool to warm-tones, shimmer to matte, they've got it. 

The eyeshadows are super long-wearing, they blend great together, and there's no fallout whatsoever. The quality is pretty shocking for something with such a low price. You kind of need them in your life now!

9. Covergirl TruNaked Jewels Palette

CoverGirl Jewels TruNaked Eyeshadow Palette

This jeweled tone, bright and vibrant palette has a combination of colorful shades with perfect nudes that will tone down your look in order for it to be perfectly balanced. You will be able to create unique and different looks that will be so eye-catching and stunning. It is so good it is almost unbelievable that it is from the drugstore and just for $9.99. Don't you dare not trying it out. 

10. Milani Pure Passion Eyeshadow Palette

Pure Passion Eyeshadow Palette – Milani Cosmetics

This eyeshadow palette from the amazing brand Milani has the prettiest shades when it comes to pink warm tones. Truth is that in any of these 12 you'll find great blendibility, pigmentation, and minimal fallout for just $19.99 .It can't get better than this, honestly. 


After this article, I assure you that you'll have the best makeup look in town without going into bankruptcy or not paying your bills. It is possible to look beautiful without spending all your savings, girl. Follow our trick and go for value sets and makeup kits to try out a little bit of everything without wasting your money in products you didn't like. Same for makeup brushes; purchase kits. It will surely save you some cash, time, and that overwhelming feeling of questioning yourself what have you spent your money on. 

Run to your nearest drugstore, grab these goodies, and get it going!

Related Article: Cult-beauty cosmetic brands trending right now
Cult-beauty cosmetic brands trending right now
 Today’s millennials and Gen-Z shoppers are all about Instagram.