20 Global Cosmetic Brands All Women Should Know

There are about a thousand makeup brands in the entire world, hell, there might be even more; truth is, you’ll never get to try them all and find for yourself what is the best one. If so many brands exist, how are we supposed to know which one to choose and buy from? In this article, we will tell you the top 20 cosmetic brands from all over the world so your search is easier and faster. These are: 

1. Maybelline New York
2. KIKO Milano
3. Avon
4. L'oreal
5. Estee Lauder
6. Too Faced
7. MAC
8. Clarins
9. Milk 
10. Deciem
11. Glossier
12. Drunk Elephant
13. 3INA
14. Susanne Kaufmann
15. Milani
16. Lush
17. Beautyblender
18. Cover FX
19. Kat Von D
20. Wet n Wild

The first 8 brands correspond to the most popular around the world. All of these brands are loved and used by millions of people in every country, meaning that they are truly the best out there. 

Maybelline New York is an American based brand that was created in 1915 in Chicago, United States. It was the first company to ever launch an eye makeup cosmetic, which was the Maybelline Cake Mascara. Nowadays, Maybelline offers 200 products in every single shade, finish, and form in 129 countries. Seriously, this brand is huge, not to mention the incredible quality of its products. It’s impossible not to love it!

KIKO Milano is an Italian makeup brand created in 1997 in the capital of fashion; Milano, Italy. With over 1000 stores in the world, KIKO Milano is known and loved by crazy amounts of people that are loyal to its products that range from makeup to skin care on an affordable price. It's incredibly popular in Europe, since it was founded on this continent. Dare to try it if you haven't already!

Avon is an American makeup brand founded in 1886 in New York, United States. Nowadays, Avon products are sold in 135 countries and counts with 6 million distributors worldwide. Shocking, right? Well, that’s how big of a brand it is. All of its products are loved by women in every age because they are truly amazing, so it deserves its fame.

L’oreal is a French cosmetic brand created in 1909 in Paris by a chemist. Their first product was hair dye, but nowadays they offer every single product in the makeup range. They are actually the owners of Maybelline New York and The Body Shop, but are also owned by Nestle. With the presence in 150 countries, L’oreal is sure a leading brand when it comes to the makeup world.

Estee Lauder is a New York-based company created in 1946. It first began with cremes and cleansing oil, but now offers literally every single product in the makeup and skincare range. They are sold in over 150 countries and own parts of brands like Origins, Clinique, Aramis and Tommy Hilfiger. It's huge.

Too Faced is an American brand created in 1998, so it’s kinda recent. It was created by Jerrod Blandino and Jeremy Johnson, who are actually married. They are also the creators of the first glitter eyeshadow, so we need to thank them for that. With a presence in over 30 countries and leading the sales in all of them, Too Faced has stolen the hearts of millions, becoming one of the favorites.

MAC, that stands for Makeup Art Cosmetics, is a Canadian makeup brand created in 1984. This brand is mostly known for being used in the show world, as its the leader in makeup productions for theatre, runway, movies, and is used by many famous singers. It's sold in 106 countries, making it the best friend of millions of women.

Clarins was created in 1954 in Neuilly-sur-Seine, France by a medical student. It’s extremely liked and known mainly for its skincare products and infusions in makeup products, as it makes everyone’s skin look amazing, making it the main reason why it’s so loved by so many people.

Not everyone loves the full glam all on makeup look; some of us love the natural look focusing on looking healthy. I call these gals makeup minimalists, those who love makeup, but on small quantities.

Makeup brands these days have responded our calls producing makeup products that are exactly that: beautiful makeup products that look natural and don't require too much of a deal. These are our favorite brands when it comes to this trend:

Milk Makeup can be considered the best and most popular minimalist makeup brand in the market as for now. Regardless that it is fairly new, created in New York, 2016, Milk Makeup has stolen the heart of thousands of people who are in their words: “makeup and skin care lovers who wanted to know what is put into their products.”

Deciem is another brand that strictly focuses on skin care makeup that both protects your skin but makes you look beautiful. The Toronto based company created in 2013 has a very different formulation and approach from others, as its motto says: “ The Abnormal Beauty Company”. With this philosophy, the brand has become one of the best when it comes to minimalist makeup.

Believe it or not, Glossier started out as a beauty blog. Now, after only 5 years from its launch, it has become incredibly popular within minimalist makeup lovers as it creates “products inspired by real life”. They have also been increasing their reach, launching sales and shipping to almost all the countries in the world.

Drunk Elephant is a skin care brand that focuses solely on producing clinically efficacious products for those who look for a beautifully enhanced look. The American brand created in 2013 works like magic on any skin type; it's truly one of the best.

3INA is a British makeup brand that was launched in 2016, and that has caused madness in minimalist makeup lovers in Europe mainly. Its products are everything a minimalist needs; they make you look beautiful without overdoing it. Their range is also quite large, with 450 products throughout approximately 300 stores worldwide.

Susanne Kaufmann launched in Austria in 2003 with a clear focus: creating spa quality natural skin care products that can be available for everyone. All of its products will make you have that natural beauty you want if you are a makeup minimalist.

Vegan and cruelty-free makeup has become a huge trend this year, and each day more and more brands join this movement. Caring for the environment has become a main priority for a lot of brands, and in that way, they have become more popular within people who look for this in their products. These are the best vegan and cruelty-free brands you need to check out ASAP:

Milani Cosmetics is a brand that has been around for awhile since its creation in 2001. It's not very likely that brands from those years are cruelty-free and vegan, but Milani has evolved and they recently joined this movement. Nonetheless, not all of their products are vegan or cruelty-free, but you can easily find those who are in your local drugstore.

Lush is a beauty brand created in Dorset, United Kingdom in 1995. It’s incredibly popular for its all natural vegan and cruelty-free makeup, skin care, and even hair products. Seriously, all of their formulas in all of their products offer the best quality from the best natural ingredients.

Beautyblender, founded in 2003, is the creator of the well known and loved Beautyblender, the sponge that has changed the game for literally every makeup lover. Recently they added foundation to their collection, and all of their products are vegan and cruelty-free.

Cover FX is yet another brand that offers vegan and cruelty free products that are also full of antioxidants and natural ingredients that will give you the best makeup look possible. Their products are free of parabens, talc, gluten, sulfates, and fragrances, making them the best for your skin.

It’s amazing how such a big brand as Kat Von D is vegan and cruelty-free. “ Makeup made with love, not animals” is the motto that this brand uses to describe its products origins, as its creator, Kat Von D, is vegan and an animal activist herself. We couldn’t expect less from her own brand, right?

Wet and Wild is also another drugstore affordable brand that is cruelty-free and vegan. For a very low price, you can get the best ingredients and quality products from this brand, as they are the #1 value brand in America. Also, it has been cruelty-free since its launch in 1979, so they go way back in this amazing movement.

After this post, I'm sure you will have the best makeup game in town. From vegan, cruelty-free, minimalist, or full on makeup, we have covered the best brands in the whole entire world. Yes, believe me, they are the best. Good luck on your makeup hunting from these brands!